Gross Rating Point · Uzbekistan
Bringing Uzbekistan's marketing to a world-class level. Through a shared language, standards and open dialogue.
One shared language, transparent metrics, and a roundtable of media-market experts
GRP.uz is a non-profit educational initiative: terminology, expert interviews and practical tools for media market professionals.
Discuss on Telegram →Expert Opinions
Open interviews — leading experts of Uzbekistan's advertising market speak openly, under their own names.
In the media
marketing.uz10.07.2026«Что мешает маркетингу в Узбекистане стать прозрачным и эффективным»A hands-on media-planning tool
The GRP.uz calculator lets you compare channels and campaigns by international metrics.
Open the calculator →Terminology
For Media Market Professionals
Advertisers
Decisions built on data, not promises. Unified metrics let you compare channels and agency proposals on a like-for-like basis, justify budgets and measure the return on every communication investment.
Media Agencies
A shared language with clients shortens approval cycles and eliminates ambiguity in KPIs. Standardised metrics move the conversation from opinions to data — and protect the value of your expertise.
Media Platforms
Inventory backed by measurement commands a premium. Transparent evidence of reach and audience quality strengthens your negotiating position and opens doors to national and international advertisers.
Once a month, the market sits at one table
A closed session where advertisers, agencies, media owners and experts shape a shared professional language and standards for Uzbekistan's marketing. Participation is by invitation.
- Unified terminology
- Transparent metrics
- Media-planning standards
- Quality of education
- Ethics and responsibility
- AI and new tools
Each session's results are open: the glossary grows, a map of market problems takes shape, along with proposals for professional standards.
Seats are limited. We review applications and invite participants to each table.
Uzbekistan's marketing is stepping onto the world stage.Discuss on Telegram →
A BMGroup Initiative