Interview

Language as Growth Infrastructure

25 May 2026

TL;DR≈ 1 min

The Uzbek language is the single infrastructure point where state intervention is justified: without dynamic language development, the communication gap between brands and audiences persists regardless of other investments.

The market develops better without state regulation: excessive intervention in the marketing environment creates entry barriers and slows private initiative.
There are virtually no professional copywriters in the Uzbek language — a bottleneck that cannot be closed without targeted support for language norm development.
Language vitality is the prerequisite for all other marketing investments: without a living, evolving language, neither data, AI, nor creative formats will deliver their expected effect.

Who it helps: Copywriters, brand managers working with Uzbek-language audiences, educational regulatorsWhat to apply: Check whether your team includes a native speaker of contemporary Uzbek with a literary background — its absence reduces the effectiveness of any communication with your primary audience.

Malik Karimov — Marketer.

Does the market work systematically?

The greatest value the government can offer businesses today is the principle of non-interference.

The best thing antitrust authorities can do is simply not interfere. When the market operates by the laws of competition, it finds answers to all the "pain points" on its own. Any artificial regulation from the outside only harms natural processes. The current state of the market in Uzbekistan is a mirror of the development of our business and the country as a whole. We are going through a stage that all developed economies have already passed through.

Where are the main pain points?

Infrastructure: We need new words, in-depth linguistic research, and systematic work on the complexities of the language.
Talent: The market urgently needs professionally trained copywriters who write in Uzbek.

Currently, no one is addressing this niche professionally. Until the language begins to develop dynamically, we will constantly encounter barriers in communications and business.

If there is one area where the government should take an active role, it is the development of the Uzbek language.

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